Measuring Local Search Success: KPIs That Matter for Maps Visibility, Engagement & Footfall
Learn the key local search KPIs that help brands measure maps visibility, customer engagement, and real-world footfall across multi-location businesses.
Measuring Local Search Success:
KPIs That Matter for Maps Visibility, Engagement & Footfall
For multi-location and franchise brands, improving local search performance is only effective when success is measured with the right KPIs. Beyond rankings, businesses must track how customers discover locations, interact with listings, and convert from search to store visits.
Local search insights reveal real-world customer behavior — helping brands optimize visibility, engagement, and operational performance across every location.
Key KPIs for Local Search & Maps Visibility
To understand listing performance, businesses should monitor:
- Search Impressions - How often locations appear in search & maps results
- Profile Views — Visibility and brand discovery strength
- Local Pack & Maps Ranking Position— Competitiveness for “near me” searches
- Listing Completeness Score — Profile accuracy and optimization level
Higher visibility leads to stronger discovery and better ranking potential.
Engagement Metrics That Show Customer Intent
Customer actions reflect true engagement, including:
- Direction Requests
- Calls & Inquiries
- Website Clicks
- Photo and Review Interactions
These metrics show whether customers are moving closer to a store visit or conversion.
Footfall & Real-World Conversion Indicators
The ultimate measure of local search success is in-store impact, such as:
- Increased Walk-Ins
- Higher Review Volume & Sentiment
- Improved Location-Level Performance Trends
Tracking insights across all locations helps brands identify strong-performing outlets and discover where optimization is needed.
Conclusion
Local search success isn’t just about ranking — it’s about measuring visibility, engagement, and footfall across every location.
At 11i.co, we help brands track performance, optimize listings, and improve maps visibility at scale — so every pin delivers measurable business results.